Analysis
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
Year in review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
Creative Minds: The Pedigree ad Hannah Payton wishes she was a part of
Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.
Campaign's China Summit 2023: Key takeaways
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
How to jump off the cookie cliff without a serviceable parachute next year
Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.
Picking up the pace in media planning
Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.
Global Agency of the Year Awards: Winner’s Interview
Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.
Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety
In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.
Women to Watch 2023: Neha Mehrotra, Avian WE
A communications veteran and a powerhouse, Neha Mehrotra’s journey is one that inspires you to dream big.
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
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A spotlight night for Publicis Groupe, with Ogilvy and Leo Burnett battling it out for the top awards at AOY 2023
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Ogilvy and Mindshare split top APAC network awards at AOY 2023
With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.
Media buyers: ‘Advertisers are not responsible for keeping X afloat — or shutting it down’
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
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Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI
As AI both impresses and alarms us, what is the role of technology in augmenting our humanity? Dentsu's global creative chief, Yasuharu Sasaki, looks at how technology can unlock imagination and shape new experiences that bridge physical and virtual worlds.
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Creative Minds: Cons Reyes knew design was his destiny from a young age
The Filipino creative grew up drawing cartoons and would skip school classes to spend more time perfecting his craft, knowing from an early age that he wanted a career that involved drawing or design.
40 Under 40 2023: Chris Egan Roxas, XS Multimedia
A fireball of energy and creativity, Roxas is a true catalyst for change in the world of advertising.
TikTok tells agencies and brands to rip up 'best storytelling practices'
TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
YouTube and TikTok lead marketers’ plans for 2024
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
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