Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
Six months after the global launch of Design Bridge and Partners, its managing director for China shares their latest award-winning work, her vision for sustainable design, and reflections on being one of the handful of female creative leaders in the country.
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.