Deal for 200-strong UK digital agency brings US media challenger to Europe.
Brand launches shops in virtual world and partners with creator Rush Bogin.
Migration to digital channels – except X and Snapchat – to continue, Warc finds.
Real user appears in Taika Waititi-directed film.
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.
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