Year in review: Six biggest brand fails of 2023
We kick-off our end of year content with an annual look at the brand disasters ...
We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.
The France-based media giant is also thinking about splitting off other business units.
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
Catch up on this week's news and pitch wins from Anta, Jetstar Asia, Anymind Group, Saatchi & Saatchi, Auror and more.
Wavemaker is the incumbent, retaining the account after a review in 2020.
Campaign's 2023 40 Under 40 winner, Titshall has been the driving force behind RGA Australia’s growth for the last four and a half years.
The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.
In spite of the economic slowdown, HubSpot's Dan Bognar says companies of all shapes and sizes will need to answer this key question: What keeps customers loyal to a brand?
Saatchi & Saatchi, Anymind, Auror, SIT, Poiesis, Foodpanda, Spotify, Singapore Tourism Board, and more, in Campaign's weekly collection of people moves and account news.
Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
Based in Mumbai, Tan will spearhead STB’s initiatives in the region. The appointment follows the tenure of GB Srithar as the current regional director.
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.
AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.
Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.
The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
It's our premier international advertising and marketing event in China, offering you a one-of-a-kind opportunity to connect with 100+ industry heavyweights and senior marketers.
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
In the face of external challenges, the Singapore-based team found a winning formula by embracing ‘insider knowledge’ and doubling down on existing clients.
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Zenith went from surviving to thriving by pivoting its entire business strategy, which paid off in record revenue and lit the way for the next generation.
‘Provocative’ data solutions see Wavemaker build on its silver win from 2022 to nab the title of Data Analytics Agency of the Year.