Jessica Heygate
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Media buyers: ‘Advertisers are not responsible for ...
Politics aside, marketers and media buyers say X is a ‘nonessential’ platform for large and small companies whose main goals are to sell products, not take a stance.
Annalect hires Accenture Song’s Lauren Walker as ...
Omnicom’s data and analytics division has devised a client support strategy after nearly doubling in size in the past year.
Is it possible to prioritise AI safety as much as ...
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
As actors strike ends, media analysts expect slow ...
As TV and streaming companies adapt to new terms and deal with the fallout of months-long strikes, the consumer experience of streaming could change.
Disney CEO Bob Iger says company has moved from ...
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.
Apple revenue falls for fourth consecutive quarter, ...
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products.
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