News
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
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Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
Omnicom strategy chief Alex Hesz departs to focus on UK general election
He leaves the holding company role after just over a year.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
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What drives customer loyalty in challenging economic times?
In spite of the economic slowdown, HubSpot's Dan Bognar says companies of all shapes and sizes will need to answer this key question: What keeps customers loyal to a brand?
RocketMill snapped up by US independent agency
Deal for 200-strong UK digital agency brings US media challenger to Europe.
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Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds
Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.
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Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
Adtech company Perion acquires Hivestack for $100 million
With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.
Dentsu cuts jobs in China as it realigns to new structure
The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.
RGA Australia CEO Michael Titshall takes charge of Asia Pacific
Campaign's 2023 40 Under 40 winner, Titshall has been the driving force behind RGA Australia’s growth for the last four and a half years.
24 hours with… Josy Paul
BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like
Unilever investigated by CMA over green claims in ads
Initial review uncovered a 'range of concerning practices' in Unilever’s marketing.
Zara removes 'Gaza' campaign images and expresses 'regret'
Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".
Tina Allan named global chief data and intelligence officer at FCB
EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.
Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety
In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.
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