TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.
Group M has worked on the account since 2015.
Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?
Wilding was previously senior director of planning at Twitter, which is now known as X.
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Offering has been developed by The Goat Agency.
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