Shauna Lewis

Dec 7, 2023

TikTok tells agencies and brands to rip up 'best ...

TikTok's What’s Next Report 2024 says users enjoy a non-traditional arc in videos.

Nov 30, 2023

Ubisoft launches global media review

Group M has worked on the account since 2015.

Nov 24, 2023

Is Cannes Lions having a laugh with its new humour ...

Purpose-driven ads have increasingly become the norm, but what does a specific humour category mean for the ad landscape?

Nov 24, 2023

David Wilding joins EssenceMediacomX

Wilding was previously senior director of planning at Twitter, which is now known as X.

Oct 27, 2023

One year on from Elon Musk's arrival: X is cheaper ...

Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.

Oct 18, 2023

Group M partners Amazon Ads on creator-led content

Offering has been developed by The Goat Agency.