Bailey Calfee

4 days ago

Why engaging with Taylor Swift’s devoted fanbase ...

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

Dec 7, 2023

Assembly promotes Rick Acampora to global CEO

EXCLUSIVE: Meanwhile, James Townsend assumes the role of EMEA CEO at parent company Stagwell.

Dec 6, 2023

How a divisive political climate is reshaping ...

As brands pull back from taking stances on polarising issues, influencer partnerships are being examined under the microscope.

Oct 26, 2023

Accenture and TD Bank unveil coalition aimed at ...

EXCLUSIVE: In partnership with Disability:IN, it aims to create measurable change by sharing resources across industries and competitors.

Oct 22, 2023

Clean Creatives, agencies urge B Lab to rethink B ...

In the wake of Havas’ appointment as Shell’s media agency of record, Clean Creatives and other B Corp-certified agencies are demanding that B Lab strip accreditation from agencies with fossil fuel clients.

Oct 5, 2023

Tinder partners with Mean Girls’ Jonathan Bennett ...

Get in, loser – it’s (almost) October 3, and we’re fighting romance scams.