The Work: The latest from the world of commercial creativity
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Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
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Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds
Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.
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Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
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Warner Bros. and Zynga bring Wonka to Words With Friends
Zynga aims to get young Wonka fans back in the classic game.
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Winnie the Pooh gives a crap about deforestation
Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.
Skyn desires to touch souls, not just bodies this Christmas
For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.
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Vietnamese agency M — N Associates breathes new design life into stunning Bat Trang Museum
The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.
When it rains, it pours data? Singapore digital-mobile service giga! takes the monsoon season with a twist
There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.
Royal Enfield riders yield to the mountains
'The all new Himalayan' campaign was created by Droga5 London.
Why the best screen savers may be repulsive ones
Agency TheOr creates hard to look at 'planet saving screen savers' coinciding with COP28 to encourage more people to shut off their computer screens when dormant.
Ogilvy Singapore brings home the very real dangers of neglecting cyber security
The integrated campaign cleverly tackles one of Singapore's most pertinent and present digital threats: The risk of losing it all in a click.
Apple tells children’s story to illustrate new feature
Real user appears in Taika Waititi-directed film.
Jolin Tsai joins McDonald’s Taiwan in a nostalgic and innovative 40th anniversary campaign
EXCLUSIVE: Leo Burnett dabbled with AI, got a C-pop queen to compose a rhythmic soundtrack, and used Taiwan's biggest virtual studio for an ambitious 40th-anniversary film. McDonald's Asia CMO Brenda Kou and the creative team explain their thoughts behind the process.
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Popeyes Singapore spices things up in first ever dating show
The fried chicken brand lays on the cute and fun factor with a dating show in place of a traditional ad to promote its new menu items and even Ad Nut is smitten.
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Behind the scenes: Megaforce on shooting the John Lewis Christmas ad
Clement Gallet and Raphaël Rodriguez talk Campaign through the making of this year’s John Lewis Christmas campaign.
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BTS launches experiential pop-up experience in Singapore
The pop-up store has been held in global cities, including Jakarta, London, Sydney, and now Singapore.
Cadbury 5 Star envisions a future where AI works and humans do nothing
Cadbury 5 Star has rolled out a campaign 'nothing university', where it advocates for work-life balance and encourages the adoption of AI.
Behind the campaign: Tinder helps singles overcome relationship-related tattoo regret
Laura Wilkinson Rea, senior director of communications at Tinder, Northern Europe, discusses the bold recent campaign for the dating app.
The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.
A suite, a symphony and Mandarin Oriental's return to Singapore's skyline
The visual eloquence of the film makes Ad Nut want to drop everything and check-in right away.