Partner Content
AOY Insights: Triumph over adversity as Virtue Worldwide wins SEA’s Boutique Agency of the Year
In the face of external challenges, the Singapore-based team found a winning formula by embracing ‘insider knowledge’ and doubling down on existing clients.
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
AOY Insights: Zenith reaches peak as Vietnam Media Agency of the Year by prioritising change
Zenith went from surviving to thriving by pivoting its entire business strategy, which paid off in record revenue and lit the way for the next generation.
AOY Insights: Wavemaker China makes a splash as Greater China Data Analytics Agency of the Year
‘Provocative’ data solutions see Wavemaker build on its silver win from 2022 to nab the title of Data Analytics Agency of the Year.
AOY Insights: Double gold for T&A Ogilvy — wins for SE Asia Influencer Marketing Agency of the Year and Vietnam PR Agency of the Year
‘Virtual influencers’ making a real-world impact and creators who cut across generational divides, have helped T&A Ogilvy Vietnam become the only agency from the country to win Southeast Asia Influencer Marketing Agency two years in a row, besides securing its second win in the PR category at a national level.
AOY Insights: DEI drives success at Dentsu Creative Hong Kong, winner of Best Place to Work in Greater China
Diversity, equity, and inclusion are among the reasons for high staff retention as Dentsu Creative Hong Kong eradicates the gender pay gap, champions mental health and well-being, and supports neurodiverse youth.
What does DEI mean to Gen Z?
EssenceMediacom’s experts on Gen Z and Gen Z staff weigh in on their expectations from their workplace, and how the advertising business can navigate the often fraught landscape of diversity, equity, and inclusion.
The B2B marketer’s data checklist for 2024
Be sure you’re holding your data to the highest standards going into 2024 and beyond.
YouTube Works Awards SEA winners reveal new rules of engagement for Southeast Asian audiences
With over 750 entries and 126 jurors over six markets, the first-ever YouTube Works Awards Southeast Asia came in with a bang. Celebrating the best advertising on the platform, the winning entries are an illustration of industry-wide trends, from the increasing adoption of AI to authentic creator collaborations and multi-format, multi-device storytelling.
How the open internet empowers Chinese brands going global to achieve brand power and incrementality
Chinese enterprises have become increasingly mature — so what is holding them back from achieving sustainable, transformative development?
Meet the 2023 Amazon Ads Partner Awards winners
Award-winning campaigns were celebrated at the Partner Awards Gala in New York
How omnichannel and identity are reshaping the marketer’s playbook
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
How generative AI is empowering marketers
Reshaping the future of the industry and boosting human potential.
From talk to action: Uncovering unconscious biases to prevent workplace classism
EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.
Connected creativity ignites business transformation
Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.
Fortune favours the bold
For almost three decades, Yahoo been evolving for the needs of the day. At the recent Yahoo Newfront event, the Yahoo Advertising team unveiled its bold, forward-focused strategy to help its partners, agencies, and brands drive growth.
From omnichannel to omni experience: Crafting next-gen consumer experiences
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
2024 game plan: Balancing budgets and careful forays into artificial intelligence
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
It’s time to raise the bar on media quality and performance
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
Supercharge your 2024 marketing strategies with TikTok’s upcoming products
At Southeast Asia’s ForYou Summit, TikTok revealed its flagship products for 2024 and gave an audience of marketers an insight into how its solutions will help brands and advertisers succeed in the age of content.
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