EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.
EXCLUSIVE: He fills the role previously held by Omnicom chief strategy officer Alex Hesz.
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Tensions within OpenAI’s board spotlight the challenge of commercialising AI and establishing competitive advantage while also setting up guardrails.
EXCLUSIVE: Campaign gets a sneak peek into OMG’s 2024 strategy and compares its “Agency as a Platform” model with other holding company offerings aimed at simplifying clients’ experience.
Q3 organic net revenue declined 7% YOY as the holding company was hit by a pullback from tech clients, among other factors.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins