Media
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
Vivendi considers spinning off Havas
The France-based media giant is also thinking about splitting off other business units.
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
Omnicom strategy chief Alex Hesz departs to focus on UK general election
He leaves the holding company role after just over a year.
Branded Roblox games got 1.8 billion visits in 2023, report finds
An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
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L'Oreal launches media review in Indonesia
Wavemaker is the incumbent, retaining the account after a review in 2020.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
RocketMill snapped up by US independent agency
Deal for 200-strong UK digital agency brings US media challenger to Europe.
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Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
How to jump off the cookie cliff without a serviceable parachute next year
Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.
Adtech company Perion acquires Hivestack for $100 million
With this acquisition, Israeli company Perion expands its global footprint and capabilities to enter the DOOH space.
Dentsu cuts jobs in China as it realigns to new structure
The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.
Unilever investigated by CMA over green claims in ads
Initial review uncovered a 'range of concerning practices' in Unilever’s marketing.
Tina Allan named global chief data and intelligence officer at FCB
EXCLUSIVE: She continues to infuse data and audience-driven intelligence into the creative agency’s processes and lead FCB Six.
Picking up the pace in media planning
Tasked with finding audiences in difficult-to-reach and ever-evolving spaces, adjusting in real-time to fit-for-audience content, planners need to be more creative and agile in their approach, says EssenceMediacom's APAC COO.
Global Agency of the Year Awards: Winner’s Interview
Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.
Taboola's Adam Singolda on helping news publishers diversify revenue and brand safety
In an exclusive interview while in Singapore, the chief executive and founder of Taboola makes the case for how he is helping news publishers survive while ensuring brand safety for advertisers at the same time.
GroupM retains Allianz global media business
A host of Group M agencies will manage the account across different markets, including the UK.
BBC appoints first chief brand officer
Charl Bassil is currently chief marketing officer at Absolut Vodka.
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