we red bridge
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Women to Watch Greater China 2022: Amie Wang, WE Red Bridge
A dedicated and ambitious leader, Wang has proven herself an asset at WE Red Bridge, leading its biggest and most profitable team.
WE Red Bridge appoints China CEO
Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.
40 Under 40 2020: Tony Zhang, WE Red Bridge
A young leader who has transformed a struggling office, Tony Zhang shows off formidable business and people-management skills even as he’s been a guiding light for the industry at large.
Women to Watch 2020: Nicky Wang, WE Red Bridge
Nicky Wang has grown her agency a 100-strong team, with a client roster including eBay, Evernote, FC Barcelona, FILA, GSK and The Coca-Cola Company.
Chinese consumers want brand purpose, but expect it to be localised, says report
A WE Red Bridge report exclusively attained by PRWeek Asia highlights the unique needs and wants of Chinese consumers in the age of purpose.
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