initiative
Global Agency of the Year Awards: Winner’s Interview
Heading into a new Global Agency of the Year awards season, we hear from Australia’s Initiative on how winning Campaign’s Global Media Agency of the Year in 2022 gave the agency a winning mindset.
Carlsberg shortlists three agencies for global media account
IPG's Initiative was appointed in 2017, replacing OMD.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2022: Initiative
As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
Women to Watch Greater China 2023: Abby Wong, Initiative
A realist and a strategist, Wong excels in translating qualitative consumer insights into quantifiable opportunities in a global setting.
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Global new-biz round-up: Jim Beam and Pfizer among flurry of creative reviews
Publicis Groupe and Havas post year-on-year growth.
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