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B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Businesses are no longer trusted on climate change: Edelman report
Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.
Is it up to adland to save the planet?
Is the ad industry losing sight of its raison d’être by focusing too much on purpose and causes that are not relevant either to it or consumers, or should it double down on becoming a positive force for change when it comes to the planet’s future?
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand
The study also illuminates a huge gap between marketers' and consumers' expectations when it comes to environmental business priorities.
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APAC consumers drawn to brands that get involved with social issues
TOP OF THE CHARTS: YouGov Profiles reveals that APAC consumers are increasingly more drawn to brands that are conscious about their impact on the society and environment.
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