b2b
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Influencer marketing dominating B2B, Ogilvy report reveals
Three-quarters of B2B marketing chiefs are investing in influencer marketing as a comms tool, according to a new report from Ogilvy.
Edelman launches global B2B marketing group
It aims to create integrated marketing programs aimed at reaching and earning the trust of B2B buyers.
How B2B marketers can be more proactive in 2023
The managing director at Hylink has four tips for B2B marketers who will undoubtedly face tough challenges next year.
B2B marketers seek creativity boost to stand out
Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
Luke Nathans joins B2B firm Kingfisher as CMO
The former APAC CEO of Iris will work with global telcos to provide a more consumer-friendly offering to upgrade mobile phones.
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