Marketing
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
India ad sales grew by 11.8% in 2023: Magna
Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
Omnicom strategy chief Alex Hesz departs to focus on UK general election
He leaves the holding company role after just over a year.
Suzanne Powers to depart McCann Worldgroup
EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’
Campaign's China Summit 2023: Key takeaways
Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
What drives customer loyalty in challenging economic times?
In spite of the economic slowdown, HubSpot's Dan Bognar says companies of all shapes and sizes will need to answer this key question: What keeps customers loyal to a brand?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds
Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
How to jump off the cookie cliff without a serviceable parachute next year
Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.
24 hours with… Josy Paul
BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like
Unilever investigated by CMA over green claims in ads
Initial review uncovered a 'range of concerning practices' in Unilever’s marketing.
Zara removes 'Gaza' campaign images and expresses 'regret'
Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Warner Bros. and Zynga bring Wonka to Words With Friends
Zynga aims to get young Wonka fans back in the classic game.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
Winnie the Pooh gives a crap about deforestation
Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.
Behavior as a prompt: Why AI’s ability to anticipate will change business forever
The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.
BBC appoints first chief brand officer
Charl Bassil is currently chief marketing officer at Absolut Vodka.
Zara campaign criticised for alleged Gaza resemblance
Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
