Creativity
40 Under 40 2023: Daniel Cheng, Metric Design Studio
Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.
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Trivago unveils brand refresh with AI ad campaign
The hotel search engine is also launching a new logo.
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Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?
With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.
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Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds
Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.
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Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan
Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.
24 hours with… Josy Paul
BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like
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Warner Bros. and Zynga bring Wonka to Words With Friends
Zynga aims to get young Wonka fans back in the classic game.
Anurag Agnihotri elevated at Ogilvy to CCO
Agnihotri was the managing partner of creative for West India at Ogilvy.
Zara campaign criticised for alleged Gaza resemblance
Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.
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Agency of the Year 2023
See the full wrap-up of shortlists and winners for this year's AOY 2023, as well as all the detailed analysis for markets including APAC, Southeast Asia, ANZ, South Asia, and Japan/Korea here.
48% Indians want more inclusive representation from brands: ASCI
Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report
Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign
Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.
Twitch recaps year with side-scroller and streamer competition
It’s also encouraging streamers to host their own end-of-year recap for their individual communities.
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A spotlight night for Publicis Groupe, with Ogilvy and Leo Burnett battling it out for the top awards at AOY 2023
There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
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Agency of the Year 2023 winners: Southeast Asia
See the complete winners list for the Southeast Asia region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
Agency of the Year 2023 winners: Asia-Pacific / Network
See the complete winners list for the Asia-Pacific region in the 2023 Campaign Asia-Pacific Agency of the Year awards.
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Krispy Kreme appoints VML as global creative agency
Krispy Kreme and VML are set to start collaborating soon, with new campaigns expected to debut in the market in 2024.
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Spikes Asia announces its 2024 jury line-up
2024 sees the highest representation from brands, including adidas, Budweiser, Burger King, PepsiCo, Volkswagen and Unilever, as well as a variety of representatives from Central Asia including Kazakhstan and Uzbekistan.
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Dentsu's global creative chief on the enduring role of humanity and creativity in the age of AI
As AI both impresses and alarms us, what is the role of technology in augmenting our humanity? Dentsu's global creative chief, Yasuharu Sasaki, looks at how technology can unlock imagination and shape new experiences that bridge physical and virtual worlds.
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Creative Minds: Cons Reyes knew design was his destiny from a young age
The Filipino creative grew up drawing cartoons and would skip school classes to spend more time perfecting his craft, knowing from an early age that he wanted a career that involved drawing or design.
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