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Friday, 15 December, 2023

Year in review: Six biggest brand fails of 2023

Year in review: Six biggest brand fails of 2023

Matthew Keegan

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

Vivendi considers spinning off Havas

Vivendi considers spinning off Havas

Lisa Lacy

The France-based media giant is also thinking about splitting off other business units.

Creative Minds: The Pedigree ad Hannah Payton wishes she was a part of

Creative Minds: The Pedigree ad Hannah Payton wishes she was a part of

Staff Reporters

Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.

It’s Friday! Here are this week's moves and wins

It’s Friday! Here are this week's moves and wins

Catch up on this week's news and pitch wins from Anta, Jetstar Asia, Anymind Group, Saatchi & Saatchi, Auror and more.

40 Under 40 2023: Daniel Cheng, Metric Design Studio

40 Under 40 2023: Daniel Cheng, Metric Design Studio

Staff Reporters

Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.

B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
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B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report

Staff Writer

WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.

 
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Editor's Picks

Omnicom strategy chief Alex Hesz departs to focus on UK general election

Omnicom strategy chief Alex Hesz departs to focus on UK general election

Gideon Spanier

He leaves the holding company role after just over a year.

 
Suzanne Powers to depart McCann Worldgroup

Suzanne Powers to depart McCann Worldgroup

Lisa Lacy

EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’

 
Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

Matthew Keegan

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

 
 

Events

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Event Marketing Awards 2024

Apr 11, 2024

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Digital Media Awards 2024

Apr 30, 2024

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