Campaign Creative Capsule
Thursday, 14 December, 2023

Creative Minds: The Pedigree ad Hannah Payton wishes she was a part of

Staff Reporters

Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.

Skyn desires to touch souls, not just bodies this Christmas

Nikita Mishra

For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.

Zara removes 'Gaza' campaign images and expresses 'regret'

John Harrington

Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".

Winnie the Pooh gives a crap about deforestation

Ad Nut

Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

Matthew Keegan

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

24 hours with… Josy Paul

Campaign India Team

BBDO India's chairperson and chief creative midwife takes us through what a day in his life looks like

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts

Noel D'souza

A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.

Adidas creates clothing for Roblox avatars

Daniel Farey-Jones

Brand launches shops in virtual world and partners with creator Rush Bogin.