Campaign Asia

Friday, 15 December, 2023

India ad sales grew by 11.8% in 2023: Magna

Campaign India Team

Magna's 'Global Ad Forecast' states that global advertising revenues will reach USD 853 billion this year, a growth of 5.5% in 2022, and will grow by 7.2% in 2024

Branded Roblox games got 1.8 billion visits in 2023, report finds

Brandon Doerrer

An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.

Suzanne Powers to depart McCann Worldgroup

Lisa Lacy

EXCLUSIVE: Her next venture will help organizations produce ‘the right conditions for creativity.’

Omnicom strategy chief Alex Hesz departs to focus on UK general election

Gideon Spanier

He leaves the holding company role after just over a year.

Trivago unveils brand refresh with AI ad campaign

Marianne Calnan

The hotel search engine is also launching a new logo.

promoted

AOY Insights: Triumph over adversity as Virtue Worldwide wins SEA’s Boutique Agency of the Year

Staff Writer

In the face of external challenges, the Singapore-based team found a winning formula by embracing ‘insider knowledge’ and doubling down on existing clients.

Editor's Picks

Let's get 'phygital': What does the convergence of digital experiences with offline mean for brands?

Matthew Keegan

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

Campaign's China Summit 2023: Key takeaways

Minnie Wang

Navigating post-pandemic brand dynamics, adapting to AI's emergence, and embracing ESG values—all the insights from Campaign’s first in-person event in Shanghai since 2019.

L'Oreal launches media review in Indonesia

Shawn Lim

Wavemaker is the incumbent, retaining the account after a review in 2020.

Events

Event Marketing Awards 2024

Apr 11, 2024

Digital Media Awards 2024

Apr 30, 2024

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