Campaign Asia

Tuesday, 12 December, 2023

Zara campaign criticised for alleged Gaza resemblance

John Harrington

Clothing retailer Zara is receiving backlash and calls for a boycott after posting images from its latest campaign that critics say allude to scenes from the conflict in Gaza.

premium

GroupM retains Allianz global media business

Beau Jackson

A host of Group M agencies will manage the account across different markets, including the UK.

BBC appoints first chief brand officer

Marianne Calnan

Charl Bassil is currently chief marketing officer at Absolut Vodka.

Anurag Agnihotri elevated at Ogilvy to CCO

Campaign India Team

Agnihotri was the managing partner of creative for West India at Ogilvy.

Behavior as a prompt: Why AI’s ability to anticipate will change business forever

Dan Gardner

The most successful businesses in the next five years will leverage AI to analyze past and current behaviors and create experiences that anticipate customer needs.

Editor's Picks

Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide

Ian Whittaker

The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.

Skyn desires to touch souls, not just bodies this Christmas

Nikita Mishra

For a generation losing interest in sex, Skyn creates whispers of intimacy and hushed desires for a deeper connection in its latest Christmas offering. Here’s an exclusive peek.

Women to Watch 2023: Neha Mehrotra, Avian WE

Staff Reporters

A communications veteran and a powerhouse, Neha Mehrotra’s journey is one that inspires you to dream big.

Events

Event Marketing Awards 2024

Apr 11, 2024

Digital Media Awards 2024

Apr 30, 2024

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