Monday, 11 December, 2023

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts

Noel D'souza

A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.

48% Indians want more inclusive representation from brands: ASCI

Campaign India Team

Depiction of women in Indian ads continues to be skewed stereotypically while diversity and inclusion of LGBTQI+ groups nearly absent, according to a Kantar report

Why engaging with Taylor Swift’s devoted fanbase boosted Spotify’s global top artist campaign

Bailey Calfee

Swifties are still talking about Spotify’s artwork announcing Taylor Swift as its 2023 global top artist, highlighting the importance of authentically speaking to fandoms.

Adidas creates clothing for Roblox avatars

Daniel Farey-Jones

Brand launches shops in virtual world and partners with creator Rush Bogin.

Twitch recaps year with side-scroller and streamer competition

Brandon Doerrer

It’s also encouraging streamers to host their own end-of-year recap for their individual communities.