Year in review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters ...

Vivendi considers spinning off Havas

40 Under 40 2023: Daniel Cheng, Metric Design Studio

Creative Minds: The Pedigree ad Hannah Payton wishes she ...

4 hours ago

Year in review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

5 hours ago

Vivendi considers spinning off Havas

The France-based media giant is also thinking about splitting off other business units.

3 hours ago

40 Under 40 2023: Daniel Cheng, Metric Design Studio

Under Cheng’s leadership, MDS has emerged as an agency that delivers design solutions backed by profound market insights while staying within budget.

1 day ago

Creative Minds: The Pedigree ad Hannah Payton ...

Breaking the 9-5 corporate grind for an accidental move to advertising, the Saatchi & Saatchi creative has a hilarious envy for Pedigree's Adoption campaign.

1 day ago

Let's get 'phygital': What does the convergence of digital experiences with ...

With technologies like AR, VR and AI blurring the lines between the physical and digital, is now the time for every brand to have a 'phygital' strategy? Campaign explores.

3 hours ago

It’s Friday! Here are this week's moves and wins

Catch up on this week's news and pitch wins from Anta, Jetstar Asia, Anymind Group, Saatchi & Saatchi, Auror and more.

1 day ago

L'Oreal launches media review in Indonesia

Wavemaker is the incumbent, retaining the account after a review in 2020.

2 days ago

RGA Australia CEO Michael Titshall takes charge of ...

Campaign's 2023 40 Under 40 winner, Titshall has been the driving force behind RGA Australia’s growth for the last four and a half years.

2 days ago

Dentsu cuts jobs in China as it realigns to new ...

The significant changes to the agency's talent roster in China are part of Dentsu's new global strategy.

1 day ago

What drives customer loyalty in challenging ...

In spite of the economic slowdown, HubSpot's Dan Bognar says companies of all shapes and sizes will need to answer this key question: What keeps customers loyal to a brand?

1 day ago

Catch up on the week's moves and wins

Saatchi & Saatchi, Anymind, Auror, SIT, Poiesis, Foodpanda, Spotify, Singapore Tourism Board, and more, in Campaign's weekly collection of people moves and account news.

2 days ago

Zara removes 'Gaza' campaign images and expresses ...

Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding".

1 day ago

With EVs, we are at 6% penetration in India with ...

The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker

2 days ago

Singapore Tourism Board names Markus Tan as ...

Based in Mumbai, Tan will spearhead STB’s initiatives in the region. The appointment follows the tenure of GB Srithar as the current regional director.

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Nov 21, 2023

40 Under 40 2023: Top-tier marketing talent ...

Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.

Oct 25, 2023

Women to Watch Asia Pacific 2023: The marcomms ...

Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.

Oct 20, 2023

Tech MVP 2023: Presenting the Most Valuable ...

A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.

May 16, 2023

APAC Power List 2023: Meet the region's 50 most ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.

Agency Report Cards 2022

May 26, 2023

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

May 26, 2023

Agencies need to make more effort to progress on DEI

AGENCY REPORT CARDS: No agency stood out in 2022 with its DEI grade. Campaign looks at how agencies can improve in the year ahead.

May 8, 2023

How did agencies crack the China conundrum in 2022?

AGENCY REPORT CARD ANALYSIS: See how the APAC agencies we judged were able to get through a tough year in China due to the Covid-19 pandemic and nationwide lockdown.

Mar 27, 2023

Agency Report Card 2022: AKQA

Strong in CX and digital transformation, the agency excels in purpose-led innovations but isn’t growing at the pace one might expect.

The Work

1 day ago

Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan

Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.

3 days ago

Winnie the Pooh gives a crap about deforestation

Cheeky toilet paper brand, Who Gives A Crap, reworks classic children’s book to highlight the impact of deforestation across the globe.

Dec 5, 2023

Accenture Song gives hawkers a second chance at longevity in poignant new documentary

The aptly-named 'Second Servings' is an urgent appeal by the consultancy encouraging locals to protect their unique heritage and hawker culture in Singapore.

Dec 6, 2023

Vietnamese agency M — N Associates breathes new design life into stunning Bat ...

The local branding agency were tasked with creating a new visual identity for the museum, reflecting the artistic techniques of the talented ceramic artist Vu Duc Thang.

Dec 5, 2023

When it rains, it pours data? Singapore digital-mobile service giga! takes the ...

There's nothing worse than being cooped up inside in the rain with nothing to do. But Singaporean mobile company giga!'s cheeky new campaign with Grey is quelling monsoon-boredom one GB at a time.

Focus

Discover the winners of the YouTube Works Awards SEA

The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.

Empowering business transformation with Publicis Groupe

Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.

Tag: Content everywhere, all at once

Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.

Meta: Every connection is an opportunity

Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.

Lead with Authenticity

Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.

Events

Dec 5, 2023
The St. Regis Shanghai Jingan

Campaign China Summit

It's our premier international advertising and marketing event in China, offering you a one-of-a-kind opportunity to connect with 100+ industry heavyweights and senior marketers.

Apr 11, 2024
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Event Marketing Awards 2024

Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.

Apr 30, 2024
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Digital Media Awards 2024

Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.

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